Who You Are Matters:
A Woman’s Guide to Making Brave Decisions
Corporate Book Launch Sessions
90‑minute interactive sessions to support, ground, and inspire your female leaders
In this 90-minute session designed specifically for women in roles of influence, Shannon Leppky, author of Who You Are Matters: A Woman’s Guide to Making Brave Decisions and founder of Red Chair Coaching, draws on her journey from the C‑suite to Red Chair Ranch to open up a different kind of leadership conversation.
She invites your leaders to pause the constant solving and delivering and sit with a transformative question: “Why do I matter?”
Through honest storytelling, executive-level insight, and guided reflection, participants step out of autopilot and begin to reconnect with who they are beneath their role and responsibilities.
The Red Chair experience becomes a shared language and anchor point your women leaders can bring back to their teams, supporting clearer self‑leadership, more authentic influence, and a grounded, sustainable way of leading. Following the session, women will work through the book, gaining greater insight into themselves and why it is that who they are matters.
Attendees will leave with:
A simple Red Chair practice they can return to when they need to pause, reset, and lead from a more grounded place.
Greater clarity about why they matter as leaders, colleagues, and humans.
Inspiration and fresh insight into how their values, stories, and strengths shape the way they influence others and make decisions.
A copy of the book to further their exploration.
This session is ideal for:
Women ERGs
Leadership Development Programs
Women identified as high potentials
Women in mid to senior management roles
How We Can Partner
Option A:
Organization Pre-Purchases Books. Speaker Fee Waived. Suitable for mid to large organizations.
You promote the event internally and purchase a minimum of 50 signed copies @ $25.00 per book.
Additional books can be made available for purchase at the session @ $25.00 per book, tax included.
Minimum investment: $1250.00.
Option B:
Organization Pre-Purchases Books & Pays a Discounted Speaker Fee. Suitable for small organizations.
You promote the event internally and purchase a minimum of 25 signed copies @ $25.00 per book.
Additional books can be made available for purchase at the session @ $25.00 per book, tax included.
You also pay a discounted speaker fee of $625.00.
Minimum investment: $1250.00.
Option C:
Discounted Speaker Fee. Attendees Pre-Purchase Books. Suitable for smaller budgets.
You promote the event internally, attendees pre-purchase books in advance via a custom link.
Minimum of 25 pre-orders @ $25.00 per book is required to confirm the session.
Additional books can be made available for purchase at the session @$25.00 per book, tax included.
You pay a discounted speaker fee of $625.00.
Minimum investment: $625.00.
Option D:
Customized Packages
Do you have something else in mind? We can co-create a custom experience that works for your organization.
Recommended Experience
Welcome & Reason for the Session
Host welcomes everyone and shares why this topic is important for women in your organization.
Interactive Interview & Q&A
A company leader, ERG sponsor, or HR business partner interviews Shannon using a provided Q&A guide, followed by an open Q&A with attendees.
Guided Red Chair Experience
Shannon leads a brief grounding exercise and provides questions for individual reflection and discussion.
Closing & Next Steps
Summarize key takeaways and allow time for book sales and signing (when applicable) and networking.
Logistics & Requirements
Duration: 90 minutes
Format: In-person (can adapt for virtual or hybrid)
Host Provides:
Venue and refreshments
Microphone (if needed) and seating for attendees
A host/interviewer
Distribution of books for virtual or hybrid attendees
Permission to take photographs and video if requested
Shannon Provides:
Session outline
Q&A sheet for the interviewer
Red Chair experience
Delivery of books at the session
For a fully virtual session, shipping costs to offices will be the responsibility of the host.
Booking your appointment is simple, and our team is ready to provide the attention, care, and expertise you deserve. Let’s get started—pick a time that works for you.
About the Author
Shannon Leppky is the author of Who You Are Matters – A Woman’s Guide to Making Brave Decisions and the creator of the Red Chair experience, a framework that helps people pause, reconnect with themselves, and move forward with greater clarity and courage. A former Chief Human Resource Officer and Vice President of People and Product in a major Crown Corporation, Shannon chose to walk away from the CEO succession path to realign her work with her values. She now brings extensive C‑suite and transformation leadership experience to her work as an executive coach, team facilitator, consultant, and founder of Red Chair Coaching and Red Chair Ranch, where she partners with horses as co‑coaches.
Her work focuses on self‑leadership, resilience, navigating change, and organizational clarity, as well as the brave decisions required to align life, leadership, and organizational strategy with one’s values. Blending strategic insight with experiential coaching alongside her herd of horses, Shannon creates transformative spaces where women and men can deepen self‑awareness, build self‑trust and group trust, and lead with intention. She holds a Master of Education (Adult Education), is a Certified Professional Coach, and has advanced executive education from Queen’s University, along with specialized training in Equine Facilitated Learning and certifications in EQ‑i 2.0 and Core Strengths.
